For ba pestle and swot analysis, see british airways pestle & swot for virgin pestle and swot analysis, see virgin atlantic pestle & swot 10 introduction easyjet is a british airline carrier that operates on a low cost model, based at london luton airport it is the largest airline carrier in the uk by passenger numbers carried. Easyjet currently has a fleet of 230 airbus airplanes with a future order of 162 airplanes the load factor of easyjet is a little bit higher, 897% in comparison to ryanair 88% nevertheless. From the situation analysis we identified that the strength of the easyjet is to give the lowest price ticket from the competitors to attract more customers they have archived this by giving best price, but the competitors also adapting to the same policy.
Easyjet was a pioneer in the use of the internet to both advertise and retail airline tickets its information technology infrastructure had a unique demand and sell application which determined the price of the airline ticket - and helped to ensure flights remained full. Easyjet: latest and breaking news and analysis, including key financial information about easyjet. Easyjet swot analysis strengths below is the strengths, weaknesses, opportunities & threats (swot) analysis of easyjet : 1 the brand name easyjet is very easy to remember and hence brand recall is higher 2 it flies to main destinations throughout europe making it a very attractive choice for flying.
Easyjet was lunched in november 1995 with a fleet of two boeing 737-300 aircraft flying from london to glasgow and scotland its mission was to offer low-cost airline service to the masses. Updated key statistics for easyjet plc adr - including esyjy margins, p/e ratio, valuation, profitability, company description, and other stock analysis data. Easyjet plc, together with its subsidiaries, operates as an airline carrier primarily in europe as of september 30, 2017, it operated 862 routes and a fleet of 279 aircraft. (porter, 1985) swot-analysis of the easyjet company which reveals its strengths, weaknesses, opportunities and threats has been carried out (anthony, 1998) internal analysis of the company depict the fact that there are numerous strengths that it has enabling it to have a competitive edge over companies in the industry. Resources 103 travel and tourism support pack case study d: transportation the airline industry – a study of growth and change background the world air transport market is very concentrated.
Easyjet vs ryanair background easyjet (u2) was established in 1995 by founder sir stelios haji-ioannou it is headquartered at london luton airport in the uk easyjet plc is listed on the london stock exchange (lse: ezj) and is part of the ftse 100 index. The strengths, weaknesses, opportunities and threats, known as swot analysis, will also be illustrated along with the external environment better known as pest analysis which consists of the political, environmental, social/cultural and technology factors of easyjet. For details about easyjet’s capabilities of, a value chain analysis will be endeavoured in spite of the fact that it is a service rather than a production company whereby importance will be laid on the events that would create a valued end service. Easyjet prides itself with its cost advantages, which it leverages to extend lower prices to its customers (easyjet plc, 2015) on the other hand, ryanair operates scheduled, point-to-point passenger airline operating 185 routes across ireland, continental europe, the uk and morocco.
Easyjet posted a gross profit of 1998 million, 1690 million, and 1860 million in 2013, 2014, and 2015, respectively the operating profit over the same period amounted to 497 million, 581 million, and 688, while the net profit was 398, 450 million, 688 million, respectively. Easyjet's strengths pricingin competing against legacy carriers, easyjet’s main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Easyjet airline company limited known as low cost airline based in london- luton airport the airline operates frequent services for business and leisure passengers and serves more than 500 routes between 28 countries with over 182 aircrafts it was founded by entrepreneur greek cypriot stelios haji. Porter’s five forces of the airline industry for instance, easyjet is known for its low cost the market share seemed to be equally distributed because each firm has its own part of the market and because switching costs are low none of the firms can really hold an important percentage of the market.
The latest easyjet news, pictures, analysis, briefings, comments and opinion from the week uk. Easyjet airline has maintained a stable cash ratio of 056 in the year 2011 and 2010 this is an improvement from year 2010, when cash ratio was 051 cash ratio has been less than 1 over three financial years of easyjet company operations. The strategic analysis of easyjet and easy group essay sample the assignment was based on a strategic marketing analysis of easy jet and easy group.