The case study as a research method uses and users of information -- lis 391d1 -- spring 1997 introduction case study research excels at bringing us to an understanding of a complex issue or object and can extend experience or add strength to what is already known through previous research. - case study: matching dell introduction: dell corporation is a well known computer company incorporated in 1984 dell computer company is the pioneer of the highly publicized business model called direct model in the personal computer industry. Dell inc case study when dell started his business with the simple concept of built-to-order personal computers sold directly to customers michael dell believed his approach to the personal computer business had two advantages.
The focus of this case study is the supply chain management practices of dell dell has been following its unique ‘direct build-to-order’ sales model for more than 20 years customers can plan their own configuration and place orders directly with the company via the phone or its web site. This case study of a fortune 500 consumer products company is based on a july 2012 survey of quest foglight nms customers by techvalidate, a 3rd-party research service the profiled company asked to have their name blinded to protect their confidentiality. Mba assignment- a case study on dell research (pdf available) may not necessarily provide a competitive edge like in the case of dell. Case study as a research method 2 investigate contemporary real-life phenomenon through detailed contextual analysis of a limited number of events or conditions, and their relationships. Chapter 14 teaching research methods in the humanities and social sciences how to do case study research donna m zucker introduction there are multiple definitions and understandings of the case study.
Dell inc: changing the business model (mini case study & analysis) vi information technology (it) (a) the objective of the company is to continue with their direct marketing model, as well as make their presence in the world via retail outlets (baumann, 1. In this case study, gartner examines dell's period of transformative change as it segmented customer requirements to create a portfolio of supply chain capabilities that provided multiple offerings focused on cost efficiency, speed to customers, choice of features and personalization. Element description the case object of the case study identified as the entity of interest or unit of analysis program, individual, group, social situation, organization, event, phenomena, or process. Introduction this case study of a medium enterprise computer services company is based on a october 2013 survey of dell software identity manager customers by techvalidate, a 3rd-party research service.
A case study research is used primarily where a deep and holistic analysis of a single case is needed the research might be aimed at one single phenomenon or particular aspects of the case or it might be an investigation towards generalization. Case study of dell : inspiring the leadership in 1984, at the age of 19, michael dell founded dell computer with a simple vision and business concept—that personal computers could be built to order and sold directly to customers. Case studies dell computers eric scott limited volkswagen brazil h2 dell computers ()early on dell computers recognized the benefits of collaborative supply chain relationships and adopted the practice while developing its “dell direct model” in 1995. Case study: gender discrimination at dell inc case study: gender discrimination at dell inc summary of the case a large number of women in american workplace are still facing the problems regarding unequal payment, career opportunities, fear and insecurity due to sexual harassment and discrimination and conflicts found in competing family care as well as workplace responsibilities.